Diversified Tourist Destination

Tourism is one of Kenya’s most important industries, and has strong linkages with transport, food production, retail and entertainment.

As one of the world’s most popular business and leisure tourism destinations, investors have the opportunity to leverage several Government-led programmes to attract investment into the industry. These include the establishment of resort cities, branding of premium parks, development of high value niche products and MICE tourism facilities, and the construction of new internationally branded hotels, among others.

Investors will find living and working in Kenya a pleasant experience. The country has in abundance excellent accommodation, shopping, education, healthcare and recreational facilities which will provide a high quality of life for both the investor and his family.

Procedures for Investing

Tour Operators Licensing Procedures and Requirements

General Investment Procedures Regulations

Projects and Opportunities

Opportunities in the Tourism Sector

View Investment opportunities on Tourism and other sectors from our E-opportunities portal

View Opportunities

Key Regulators and Facilitators

Ministry of Tourism

Tourism Regulatory Authority

Kenya Tourism Board

Brand Kenya Board

What are people saying about Kenya

Why Kenya for Tourism

DIVERSIFIED TOURIST PRODUCTS

NATURAL RESOURCE ENDOWMENT

CULTURAL DIVERSITY

SUPPORTIVE GOVERNMENT

Tourism Sector Brochure

Download Tourism Sector Brochure with more details

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Kenya is Endowed

Kenya is endowed with unique combination of tourist attractions such as beautiful coastal beaches, coral reefs, caves and river deltas, abundant wildlife including the ‘big five’ in their natural habitats, national parks and game reserves, good climate, beautiful geographical landscapes, Savannah grasslands, forests, salt and fresh water lakes.

Investors can take advantage of several strategies and programs that have been earmarked by the government to attract investments into the industry such as establishment of new tourist circuits, development of resort cities, branding of premium parks, development of high value niche products and building of new high- end international hotels chains among others.

Development of Resort Cities

The government invested in a new transport corridor (LAPSSET) The project has targeted the development of new resort cities as part of the project. Other opportunities are within new tourist circuits

Construction of International Hotel Chains

Major international hotel Brands have set up in Kenya to tap into the growing business tourism market. The sector present further growth opportunity

Film Industry

Kenya present the most diversified and most scenic sites for the film industry. Several World renowned movies have set in Kenya

Investment in Conference Facilities

Kenya is increasingly becoming a major attraction for conference tourism. Major National and International Events are held in Kenya.

Investment in Entertainment Facilities

Amusement Parks, Clubs, Casinos, Theaters and Specialty Restaurants

Construction of Golf Cities

Kenya's fine weather provides perfect opportunities for development of premium golf facilities

Tourism In Kenya

Explore the tourism landscape in Kenya and see what's happening on the ground.

View more updates

February 02, 2023

REQUEST FOR EXPRESSION OF INTEREST IN INVESTING IN DONGO KUNDU (MOMBASA) OR NAIVASHA SPECIAL ECONOMIC ZONES IN KENYA.

January 11, 2023

Trademark Hotel Unveils Electric Vehicles For Guest Transfers

November 18, 2022

Tourism