Diversified Tourist Destination
Tourism is one of Kenya’s most important industries, and has strong linkages with transport, food production, retail and entertainment.
As one of the world’s most popular business and leisure tourism destinations, investors have the opportunity to leverage several Government-led programmes to attract investment into the industry. These include the establishment of resort cities, branding of premium parks, development of high value niche products and MICE tourism facilities, and the construction of new internationally branded hotels, among others.

Investors will find living and working in Kenya a pleasant experience. The country has in abundance excellent accommodation, shopping, education, healthcare and recreational facilities which will provide a high quality of life for both the investor and his family.
Opportunities in the Tourism Sector
View Investment opportunities on Tourism and other sectors from our E-opportunities portal
Why Kenya for Tourism
DIVERSIFIED TOURIST PRODUCTS
NATURAL RESOURCE ENDOWMENT
CULTURAL DIVERSITY
SUPPORTIVE GOVERNMENT
Tourism Sector Brochure
Download Tourism Sector Brochure with more details
Kenya is Endowed
Kenya is endowed with unique combination of tourist attractions such as beautiful coastal beaches, coral reefs, caves and river deltas, abundant wildlife including the ‘big five’ in their natural habitats, national parks and game reserves, good climate, beautiful geographical landscapes, Savannah grasslands, forests, salt and fresh water lakes.
Investors can take advantage of several strategies and programs that have been earmarked by the government to attract investments into the industry such as establishment of new tourist circuits, development of resort cities, branding of premium parks, development of high value niche products and building of new high- end international hotels chains among others.
Development of Resort Cities
The government invested in a new transport corridor (LAPSSET) The project has targeted the development of new resort cities as part of the project. Other opportunities are within new tourist circuits
Construction of International Hotel Chains
Major international hotel Brands have set up in Kenya to tap into the growing business tourism market. The sector present further growth opportunity
Film Industry
Kenya present the most diversified and most scenic sites for the film industry. Several World renowned movies have set in Kenya
Investment in Conference Facilities
Kenya is increasingly becoming a major attraction for conference tourism. Major National and International Events are held in Kenya.
Investment in Entertainment Facilities
Amusement Parks, Clubs, Casinos, Theaters and Specialty Restaurants
Construction of Golf Cities
Kenya's fine weather provides perfect opportunities for development of premium golf facilities
Tourism In Kenya
Explore the tourism landscape in Kenya and see what's happening on the ground.
View more updatesFebruary 02, 2023