American burger chain Hardee’s is set to open its third branch at Two Rivers Mall in March, barely a month after unveiling its second outlet in Kenya on Westlands Road.
Hardee’s Kenya general manager Rohit Gambhir in an interview said the Two Rivers branch is targeting the large number of shoppers visiting the mall, while the Westlands branch taps employees of blue-chip companies based in the area.
The fast-food brand opened its first outlet in Sub-Saharan Africa inside Kenya’s Jomo Kenyatta International Airport mid-2016. The three branches will employ 60 workers, Mr Gambhir said.
“Our expansion drive this year has been inspired greatly by the positive growth recorded by the firm over the time we have been in Kenya and the growing demand for our products and services. Giving quality and something refreshing to our customers is why we have been able to record growth,” said Gambhir, an ex- KFC executive.
Hardee’s, known for its charbroiled burgers, operates over 3,800 franchised or company-operated restaurants in 44 countries. The fast food brand currently has over 35 restaurants in Egypt.
Suzan General Trading Ltd, which runs duty-free shopping complexes and mini-hotels at airports and sea ports and owned by Dubai-based businessman Arif Hafiz, is the franchise owner of Hardee’s in Kenya.
CKE Restaurants Holdings, which owns the Hardee’s brand, said during the opening of the first branch in Kenya that the country offered a perfect entry point to the region underlined by its geographical position and projected increased consumer spending on food and drinks.